About Us
OrkMed grew out of a shared vision by healthcare professionals and creative experts to harmonize medicine and messaging. The name “OrkMed” merges “Ork” (from orchestra) and “Med” (medicine) – reflecting our core philosophy of coordinated, culturally-sensitive health communication. Our logo, blending a conductor’s baton with a shofar, symbolizes leadership in communication and a call to health action.
Founded by Dr. Honeliat Ephrem Tufer, Dr. Lulite Getachew, and Eliab Tufer, OrkMed’s leadership team blends medical expertise with design and strategy. Dr. Honeliat (Founder & CEO) is a physician and former Ministry of Health Communications Advisor, now a public health influencer with over 416,000 followers. Dr. Lulite (Co-Founder) brings public health and nutrition expertise, leading our community engagement and ethical initiatives. Architect and strategist Eliab (Co-Founder & COO) has 10+ years in media and design, ensuring every message is efficient and on-brand.
Our Vision
is to be “Africa’s foremost partner in transforming complex medical narratives into accessible, life-saving solutions.
Our Mission
is to revolutionize healthcare communication by merging medical expertise, cultural intelligence, and creative innovation to drive action and improve health outcomes.
